Institute of Art and Olfaction
The Institute of Art and Olfaction (IAO) rebrand translates the invisible world of scent into an expressive visual language. Rooted in molecular structures, the system merges scientific precision with artistic experimentation, reflecting IAO’s mission to make scent accessible, innovative, and culturally relevant. Across print and digital applications, the identity expands into molecular diffusions, using abstract forms to capture the sensory, atmospheric, and ephemeral nature of olfaction while maintaining clarity and intention.
The design addresses the challenge of making the abstract and often intangible world of scent playful, accessible, and engaging.It inspires participants to explore, experiment, and immerse themselves in a creative community.