KAMI: Japanese Bookbinding Kit
KAMI (Japanese for "paper") is a conceptual brand designed for the younger generation to explore creativity through hands-on play. The beginner friendly bookbinding kit provides all the essential materials needed to learn the art of Japanese Stab Binding. KAMI encourages users to step away from digital distractions and immerse themselves in mindful, tactile creation. The visual identity blends playful elements with a quiet elegance, reflecting the balance between tradition and experimentation. KAMI invites curiosity, fosters focus, and celebrates the beauty of handmade craftsmanship.
The design challenge was to create a compact and sustainable bookbinding kit that remains beginner friendly while preserving the beauty and tradition of Japanese craftsmanship. The concept combines a book with a flower, creating a growth motif that reflects learning, creativity, and the blossoming of ideas. It visually ties the concepts of knowledge and hands-on exploration, reinforcing the brand’s focus on mindful, creative growth.