MOMENTUM: Innovative Disability Services
The Momentum rebrand reimagines the identity of a Los Angeles based nonprofit dedicated to empower individuals with disabilities. Taking the most basic and simple shapes that are recognizable to everyone, the identity follows simple geometric forms to create accessibility. Then, the shapes were placed on different axes to express motion, individuality, and inclusivity.
By reducing the design to its most basic shapes, the identity becomes accessible to everyone, especially for a community that already faces many barriers. The visual language balances clarity and warmth, removing barriers and embodying Momentum’s mission to advance independence and foster genuine connection within diverse communities.